Paradox.

Even the most creative idea and the best marketing campaign can only
sell a bad product once.

But on the other hand, a good sales support can sell any product.

Buyers are beings who are primarily guided in their actions by feelings.
If a trademark persuades us, the quality becomes less important.

Feelings often have priority
over logic and reason.

With a product, buyers also wish to buy the adjoining status;
through it, they aim to show their position on the social ladder,
or where they want it to be.

 

Porsche gives the owner a different image than a Mercedes, the latter however is completely unlike Renault or Toyota in terms of prestige.

Armani is "hotter" than, say, Zara, McDonald's tastes better than Burger King and Nokia has a better signal than Dragon...

In all areas, there are trademarks that are more prestigious and desirable than others.

Equal products made from the same materials are "better" if they are supported by a suitable image. Emotions and efficient marketing will even sell such products the buyers don't need at all.

 

A few years ago, one such example was Tamagotchi; a virtual "pet". A child without it was not "hip".

For a long time, experience from across the world and local examples keep proving that a trademark represents exceptional advantage in comparison.

Therefore, it is a fact that your services and your products will sell better and at higher prices, if offered under a fashionable trademark.

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